Site optimization is essential for you to ranking your website higher on Google SERP’s index. But there are some sites there too that are highly ranked and Guess What – they aren’t optimized at all. Now, I am not saying that you shouldn’t optimize your website, but we can clarify how do they do that and can we get some benefits by using their strategy.
So here are some ways in which you can get your website better rank without highly optimizing your website.
1. Click Through Rate or CTR
What Google basically use is an algorithm that assesses the number of click of clicks you got on your website as compared to the other website regarding the same relevant topic.
The more number of clicks you get on your website regarding if your website is optimized for user-friendliness it will higher on Google as compared to the other website on the same relevant topic.
2. Bounce Rate
Following the same principle and algorithm as in the Click Through Rate or CTR, Google will analyze the number of people that leave your page by using back buttons as compared to the other websites.
The more the number of people bouncing from your website the more your ranking gets lowered as Google will think that your content in your web page is not relevant to the searched content.
This is a huge problem that not optimized web pages face. The user wants to have a smooth experience exploring on your website, and if they are unsatisfied they leave your website.
Usually not optimized websites have an exponentially higher bounce rate as compared to their optimized counterpart.
What people have to remember that Google prioritizes Quality over Quantity. The same principles follow in adding backlinks to your web page.
What many SEO do wrong is that they think that your web page needs a high-quality text rich backlink but what they really do need is a suitable backlink that attracts more customer like the backlinks with the extension .edu or .gov. People trust those sites more than the some other.
So, this is why some not so optimize website get highly ranked.
What people do is cross-link their web pages to each other. This result in Google takes their overall site perspective as compared to just a single web page. Moreover, a good cross-linking should come from an in-content perspective, not merely from a navigational or breadcrumb perspective.
So here are some of the ways you can get Google to rank your web page higher without optimizing your website.
There is a serious debate about whether one should have a sidebar on their website or not. To have a sidebar or to not have a sidebar well it basically depends on the person himself and how good can he optimize his website.
Now here we are going to explain both merits and demerits of having a Sidebar but first, we are going to discuss what is a sidebar and why it is so important to have a blog upon this.
Now, what exactly is a Side Bar and what is its role?
Side Bar is a theme feature tool which is introduced in 2.2 updates. It is basically a vertical column that showcases the information apart from the main content of the page. They are basically a widget on either the left or right side of the webpage; that can be customized by the administrator of the site.
The sidebar basically helps the viewer of the site to navigate easily through it. In a sidebar, you can see an “About” the author section, email signup forms, social media links, and popular posts.
Role of SideBar
SideBar plays an essential plan in creating a WordPress website. It is generally used to highlight the secondary content on your webpage. It usually highlights such sections of the site that need to gain the attention of the users with an objective to fulfill the goals of a site.
So if the SideBar is so helpful why do people remove it then?
Despite the above many benefits many people still remove the sidebar. You must be thinking them nuts; why would they do something like that. Well, the answer is simple. No matter how useful SideBar is, it is also a distraction from the main content.
So to highlight the main content many people generally remove the sidebar from their blogs.
Now here is the question again should you or you shouldn’t have a SideBar on your Webpage.
Here again, the answer depend on the person involved; whether they only like to highlight the main content of their blog or they want to add some cool links the side so help people navigate easily. The Choice Is Yours.
If you have any queries or suggestions regarding the content of the page do remember to contact us. PEACE.
Link Building has always been an essential part in the creation of your blog and helps in increasing its content value and hence it’s ranking in the Google Search; so saying that the Link building will not be as essential in The Future sounds absurd. Let’s see how
What is the most important thing for Google when a user visits your page?
The User’s Experience.
That’s right. The user experience of the page will determine if your page is relevant enough regarding the topic search in its search engine. Google generates a big part of their revenue from ads. So what’s for User is what’s best for Google.
This is where the user experience on your page, how much time they have spent on your page, the engagement on your page and many more factors determine the ranking of your page in Google SERP aside from backlinks.
Google would rather rank a relevant page with no or few links, rather than an irrelevant website that contains dozens or even hundreds of links but is only partially relevant.
So here are some of the things Google take into consideration regarding the ranking of your website.
Time on Site
The more time one spends on your page the more Google will regard your post relevant to the searched content on its engine. That will result in the increase in the value of your page and hence the ranking of your page in Google SERP.
When a user clicks the back button from your page then Google will take that as irrelevant to the Searched content and that will result in the probability of your ranking getting lowered.
CTR or Click Through Rate
What CTR means is it the number of the people of the people that clicked on your ad post compared to the other posts. That will make Google determine how useful or relevant your post is in context to the searched content.
So what is the conclusion
SEO is not as easy as one think everyone can agree on that. There are a lot of things that affect the ranking of your web page other than the numbers of backlinks you have on your page. Many web pages that have minimum content and a lot of backlinks have Google ads running on it, but sooner than later they are all removed and their ranking gets lowered.