Why Do Sites Rank High on Google When They Aren’t Optimized?

Site optimization is essential for you to ranking your website higher on Google SERP’s index. But there are some sites there too that are highly ranked and Guess What they aren’t optimized at all. Now, I am not saying that you shouldn’t optimize your website, but we can clarify how do they do that and can we get some benefits by using their strategy.

 

So here are some ways in which you can get your website better rank without highly optimizing your website.

1. Click Through Rate or CTR

What Google basically use is an algorithm that assesses the number of click of clicks you got on your website as compared to the other website regarding the same relevant topic.

The more number of clicks you get on your website regarding if your website is optimized for user-friendliness it will higher on Google as compared to the other website on the same relevant topic.

 

2. Bounce Rate

Following the same principle and algorithm as in the Click Through Rate or CTR, Google will analyze the number of people that leave your page by using back buttons as compared to the other websites.

The more the number of people bouncing from your website the more your ranking gets lowered as Google will think that your content in your web page is not relevant to the searched content.

This is a huge problem that not optimized web pages face. The user wants to have a smooth experience exploring on your website, and if they are unsatisfied they leave your website.

Usually not optimized websites have an exponentially higher bounce rate as compared to their optimized counterpart.

 

3. Backlinks

What people have to remember that Google prioritizes Quality over Quantity.  The same principles follow in adding backlinks to your web page.

What many SEO do wrong is that they think that your web page needs a high-quality text rich backlink but what they really do need is a suitable backlink that attracts more customer like the backlinks with the extension .edu or .gov. People trust those sites more than the some other.

So, this is why some not so optimize website get highly ranked.

 

4. Cross-linking

What people do is cross-link their web pages to each other. This result in Google takes their overall site perspective as compared to just a single web page. Moreover, a good cross-linking should come from an in-content perspective, not merely from a navigational or breadcrumb perspective.

So here are some of the ways you can get Google to rank your web page higher without optimizing your website.